Step 01
You send the current site
Send the real URL plus anything that changed or feels off.
Process
How website cleanup starts without turning into a large project.
The process starts with the real site, a practical first read, and the smallest honest lane that fixes what is actually weak.
Low-friction start
The work starts with the current site, not a perfect brief.
A useful website project should make the owner less overloaded, not more overloaded.
I read the public site like a visitor, find the trust leaks, and suggest the smallest honest first move.
The first reply should make the job clearer: what is weak, what matters first, and which lane makes sense.
Best first send
- Current site link
- What feels wrong
- Anything important that changed
What I am trying to reduce
- Website dread and unclear ownership.
- Old pages that keep weakening trust.
- Vague rewrite cycles before the real problem is named.
- The owner becoming the website project manager again.
Simple process
From first read to handled website.
The path stays small until the site itself proves it needs to get bigger.
Step 02
I give it a first read
I read it like a visitor and name the first fixes.
Step 03
We choose the right lane
Cleanup, rebuild, hosting/care, or a smaller first fix.
Step 04
I handle the work and the drift
The site gets cleaned up, published, and kept current.
Which lane next?
The first read should point to the right kind of work.
Not every site needs the same fix. The process should choose the smallest honest lane that makes the site easier to trust.
Cleanup lane
- The site has decent bones but stale wording, weak hierarchy, or buried next steps.
- Pages need pruning, grouping, better labels, or clearer proof placement.
- The business is stronger than the site currently makes it look.
Redesign or care lane
- The structure fights the message and needs a cleaner rebuild.
- The site launches, but someone still needs to own updates and small improvements.
- The monthly model makes more sense than another abandoned one-time event.
Next step
Send the site. Get the first read.
Send the site and I will tell you what I would fix first.
If it fits, we build. If not, you still leave with a clearer read.
Keep moving